How to use social media well

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Social networks have revolutionized the planet in less than ten years. They constitute formidable means of exchanges, meetings and connections which have repercussions and social, political and economic effects. Increasingly present in the world of work, they act as catalysts, contact accelerators, but they are tools that need to be mastered to be effective and achieve the targeted objectives. Like all tools, they have their limits and are complementary to other exchange tools such as the telephone and especially face-to-face meetings. Virtual communication tools, in no way do they eliminate real contacts, they make them possible.

A social media is a communication system that allows you, via the net, to increase your contacts selectively, to get in touch with people who would be unknown or inaccessible to you without this relational platform, to exchange ideas, points of view, information, via the “hubs” (discussion forum), to make themselves known and identified, to seek opportunities, in particular employment or business, etc.

There are different types of social networks:

– Social networks for the general public with the possibility of professional use, Facebook (No. 1 social network in the world with nearly 2 billion visitors per month and 88 million per month in France) and Myspace;

– Professional networks, Linkedln, Viadeo, Xing, Ziki, 6nergies, Piwie, Viadeo (30 million members worldwide and 4 million in France) is the main platform in France for professional use and Linkedln (100 million members in 200 countries, 1.5 million in France) for international professional use. These positioning figures should be put into perspective because, for example, Viadeo is more efficient than Linkedln in India, China and Canada and Linkedln is more efficient than Viadeo in France for the communication professions or new technologies.

Interest of social networks in job search:

They make it possible to renew contacts, useful professionally, with old relations (of studies, internships, professional circles, friends) but also to enrich one’s address book. This network allows you to access 75% of the “hidden job market” offers and to access information that you could not have had or people that you could not have contacted without this tool. They can also be used to learn about a position, a company, its future hierarchy in order to properly prepare for a professional interview. Moreover, the practice of networking is a real practice of economic intelligence that is used more and more by recruiters and “headhunters” but also directly by the recruitment services of companies.

Like any tool, the social network is a “particular animal that must be stroked in the direction of the hair”. You have to be clear and complete about your profile and your objectives and keep them up to date so that your network is effective, you have to animate it and exchange to make it live, give useful, true, relevant information to receive identical, choose the quality of contacts rather than quantity (time consuming it can “seriously” harm efficiency), on a professional network do not forget to remain professional, make virtual exchanges a means to enter into the reality of meetings, including using the telephone (mobile of course), not wanting to be present on all the sites but targeting according to your objectives, and finally, don’t forget the good old principle of politeness (thank, encourage, congratulate, etc.). The Apec-Viadeo partnership allows recruiters to select a profile from the Apec CV database and complete their information on Viadeo. Some features such as “write to him” or “be introduced” are accessible with a subscription (20 euros for 3 months). It can be an ultimately inexpensive strategic investment. On social networks, especially the general public, don’t forget to set all the confidentiality parameters and to create separate contact lists (friends, professionals, family, etc.) And now to your networks… Some features such as “write to him” or “be introduced” are accessible with a subscription (20 euros for 3 months). It can be an ultimately inexpensive strategic investment. On social networks, especially the general public, don’t forget to set all the confidentiality parameters and to create separate contact lists (friends, professionals, family, etc.)

And now to your networks… Some features such as “write to him” or “be introduced” are accessible with a subscription (20 euros for 3 months). It can be an ultimately inexpensive strategic investment. On social networks, especially the general public, don’t forget to set all the confidentiality parameters and to create separate contact lists (friends, professionals, family, etc.) And now to your networks…

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